PageRank, when comes to Search Engine Optimization is always the top scorer of all the search ranking factors. Google allots a fixed number of points (scores) to a web page that are then divided equally among the remaining pages that are linked from that main page.
Let’s assume, Google has assigned our page 100 points and the website contains 5 innerpages which are linked from that page i.e., 5 hyperlinks. Now, these 5 pages will gain 20 points each from Google. If two of these pages are hyper-linked using the rel=nofollow attribute, then Google will give 20 points each for the remaining 3 pages and the 2 pages that are linked using nofollow tag will not be given any points. According this calculation, the balance 40 points (100 – 20*3) are gone wasted.
Wondering whether to use the nofollow attribute in your internal links or not? Google’s webmaster site recommends the use of nofollow in some scenarios:
Search engine robots can’t sign in or register as a member on your forum, so there’s no reason to invite Googlebot to follow “register here” or “sign in” links. Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index.
Matt Cutts who is said to be Google Engineer however suggested completely different from this stand.
Matt has advised that webmasters shouldn’t use rel=nofollow attribute when linking to any of their internal pages even if they decided not to see those internal pages in search engine results.
There is no special reason shared by him to prove his statement, but, as a webmaster, we should always say “no to nofollow” on internal links.
Also See: How to Use Dofollow and Nofollow Links?
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So this is a really important question and often the answer is not many people know. You have to be appreciated
Have a good info on your blog. i have always searching for SEO tips. Thanks for a great job.
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!